Once upon a time there was a different Hollywood. High-powered producers, directors, or stars did not control it. The big studios were run by some of the most powerful men in Hollywood: Jack Warner, Louis B. Mayer, and Irving Thalberg; but they all cowered before two women: Hedda Hopper and Louella Parsons, the two most powerful gossip columnists in history
. Because of the power of their columns, Louella's in the Hearst papers; Hedda's in the Los Angeles Times, they were a force to be reckoned with whether you were a producer, director, established star, or budding starlet. If you were going to become anyone in Hollywood you would eventually have to pass muster by one of them and be favorably written about. If you were out of favor by them, you might as well get on the bus back to Podunk because you were never going to do more than wait on tables, pump gas, or become a hooker or a producer's wife.(source from Mamie Van Dorn.com)
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